Choice architecture Choice architecture is the way options are arranged and described before anyone chooses, which decides the choice as much as the options do. Slone 07 Sep 2026
Ben Franklin effect The Ben Franklin effect is the finding that people like you more after doing you a small favour, because they infer their feelings from their own behaviour.
Peak-end rule The peak-end rule is the finding that people judge an experience by its most intense moment and its final moment, not by the average of the whole.
