Uncertainty versus duration Uncertainty versus duration is the observation that what people dislike about waiting is rarely the length of the wait but not knowing what is happening inside it. Slone 08 Sep 2026
Two-way door decision A two-way door decision is one you can walk back through; the mistake is holding it to the standard built for decisions you cannot reverse.
T-shaped marketer A T-shaped marketer is deep in one thing and broad across many, where the breadth is raw material for the depth rather than time away from it.
