growth

Forty-four thousand subscribers in eighteen months, built on evenings and weekends around a full-time job. Growth is two numbers, and the cheaper one to move is conversion. What turns a visitor into a reader, and what distribution costs.

Competence alone sits in a crowded field. Curiosity narrows it and character ends it. Jack Butcher on building a position no one else can hold, which is walked into through published work rather than planned.