Build in Public Content Calendar: What to Share Weekly
Building in public has become the creator economy's most powerful authority-building strategy. Yet most creators struggle with the same question: what exactly should I share?
Topic
personal branding
A collection of 49 posts
Personal Brand Identity Assessment: Complete Self-Evaluation Toolkit
Your personal brand isn't just what you think about yourself—it's the synthesis of your authentic identity, your audience's perception, and the value you deliver in the world.
Audience Personas: Define Your Ideal Follower
Your personal brand's success hinges on a fundamental truth: you can't connect with everyone, so you must connect deeply with someone specific.
Content Brief Template: Structured Planning Document
Transform scattered content creation into strategic communication with structured content briefs. Learn the essential template and workflows that ensure every piece serves your personal branding objectives while maintaining consistency and quality.
Passion vs. Proficiency Matrix for Personal Branding
Successful personal brands don't emerge from passion or expertise alone—they develop at the precise intersection where both converge. This convergence creates authentic authority: the rare combination of genuine enthusiasm and proven competence that audiences can both relate to and trust.
Market Gap Identifier Worksheet
Personal branding success doesn't come from copying what everyone else is doing—it comes from spotting what no one else is doing.
Personal Brand Mission Statement: A Step-by-Step Writing Guide
Transform your scattered expertise into focused positioning with a mission statement that guides decisions and attracts your ideal audience. Learn the proven framework successful creators use to clarify their unique value.
The Multi-Passionate Personal Brand: Positioning Many Interests
Multi-passionate creators don't need to niche down—they need to position up. Learn how to turn your diverse interests into a cohesive personal brand through strategic through-lines, content pillars, and authentic positioning frameworks.
Personal Brand Niche Validation: Test Before You Commit
Most personal brand builders get this backwards. They spend months crafting the perfect positioning, designing logos, and building websites before ever testing if anyone actually wants what they're offering. Then they wonder why their carefully constructed brand falls flat in the market.
The Newsletter Playbook: Building Your Most Valuable Asset
Your newsletter isn't just another content channel—it's your most valuable asset as a personal brand.