personal brand foundations

In an AI-saturated world, the real game isn’t being “better” than other creators—it’s becoming incomparable. This article outlines four levers—Blue Ocean, contrarian belief, unique mechanism, and category ownership—to build a Personal Monopoly no clone can touch.

Most personal brands act like desperate fishermen, chasing quick wins and burning trust. Systematic generosity flips the script: treat trust as your only scarce currency, keep over-delivering value, and use clear ratios so your audience always feels they've received more than you've asked for.