The Currency of Trust: How Ideas Acquire Value and Spread
Trust is the pre-money currency of ideas—the infrastructure that lowers friction, compounds reputation, and makes your brand transmissible.
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The Central Node Imperative: Why Effective Personal Brands Require Compressed Organizing Ideas
Your brand needs one clear, central idea—the gravitational core that organizes everything you say and do. It makes you legible, memorable, and shareable.
Personal Branding as Human Social Foundation: Evolutionary and Neurological Evidence
Personal branding is the natural expression of evolved human drives—identity, reputation, and purpose—rooted in our social and neural architecture.